Getting drunk – Lima life

This is so clever, and so vital, that I couldn’t help but share it with all of you.

Magic Billboard (BBC News)

I think I’ve mentioned that I live in one of the nicest parts of the city. I am surrounded by grass verges on the main avenues, an impeccably manicured stretch of malecón with park after park at the top of the cliffs, shady plazas of trees, flowerbeds and benches. From where I sit, you wouldn’t know this is one of the driest cities on earth. But further away from the financial centre and the shiny apartment blocks of the expanding middle class, the dust creeps back to the edges of the roads.

The city already consumes more water than it can source from the rivers which run down from the Andes. Rivers which only started to fill in late December and are already receding again. Innovations like this billboard are brilliant and essential.


1 Comment (+add yours?)

  1. magix
    Mar 26, 2013 @ 12:21:18

    All I can say … after listening to that piece of news … is – why is there only one, surely they should be more spread around. Hope the idea is patented and money comes back to Peru. hugz



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